TOYS R US STORE REDESIGN  The Toy's R Us redesign will be aimed at eliminating gender stereotyping from the brand. These changes will include: Eliminating Boy and Girl labels on isles by separating toys by theme (not gender), issue packaging restrictions fro distributors, and remove Boy and Girl labels from website.   

TOYS R US STORE REDESIGN

The Toy's R Us redesign will be aimed at eliminating gender stereotyping from the brand. These changes will include: Eliminating Boy and Girl labels on isles by separating toys by theme (not gender), issue packaging restrictions fro distributors, and remove Boy and Girl labels from website.

 

 SOCIAL MEDIA RESPONSE  Toy's R Us will anticipate criticism on Facebook and Twitter by responding with short videos of children repeating "but why?" or continuously asking "why?" There will also be clips of children explaining why they like to play with certain toys.

SOCIAL MEDIA RESPONSE

Toy's R Us will anticipate criticism on Facebook and Twitter by responding with short videos of children repeating "but why?" or continuously asking "why?" There will also be clips of children explaining why they like to play with certain toys.